It must be hard being a digitally-inclined sales professional these days. In addition to, you know, actually making sales, you have to track everything you’re sending out.
To help assess prospects’ engagement with content, LiveHive recently launched version 2.0 of its cloud-based sales acceleration platform.
LiveHive’s assessment of prospects is built around the idea that customers are doing much of their own product research and don’t interact with sales professionals until they’re more than halfway through the sales process. Sharing personalized marketing materials through social networks, email or links, and then tracking their use, is key to LiveHive’s approach for determining who is a likely customer.
LiveHive 2.0 Tracks How Prospects Engage with Content
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