Digital Transformation: Rethinking Your Customer

Digital Transformation Roundtable: Rethinking Your Customer

Note: This event is exclusive to Econsultancy Enterprise subscribers.

Aimed at those leading transformation initiatives, our Digital Transformation roundtable series is designed to give you both insight into the trends and findings from our latest research, and the opportunity to discuss with your peers the issues that you’re facing. 

This roundtable will focus on how the behaviour and expectation of customers has shifted as digital channels evolve, in light of recent innovations in mobile and multi-channel commerce. Delivering user experience in silos can mean missing out on the bigger picture, so what do modern digital teams need to do to connect the dots and co-ordinate activity across channels and devices?

 

Agenda

The agenda for the day is very much driven by those attending - your prority areas and pain points. Suggested topics: 

1. How has your digital strategy evolved to cater for a multi-device world? 

1. Who looks after mobile? 


2. How do you ensure a consistent UX/UI

How can you delight customers using digital channels? 

1. How can you make shopping iterative?


2. How do you engage customers and how can you use mobile to support this?

How do customers use your website on different devices? Are you measuring this? Are there key differences, is it based on device type or OS?

Is your data structured to connect the dots? What data do you need? How do you get it and what do you do with it?

Is your team structured to make use of this data and co-ordinate activity? What team structures do you use, how has this changed, what are the issues and how can you fix them?

Who has done this well?

Digital Transformation: Rethinking Your Customer