Sitecore wants to put the customer at the heart of customer experiences. And now that the world has gone mobile, that means optimizing the mobile customer experience.
With Sitecore’s release of mobile apps for its experience platform, it’s acting on that business strategy.
While it hasn’t put its entire experience platform on mobile, it has made the platform accessible on mobile — a timely move given predictions by Forrester and others that the lines are blurring between physical and digital worlds.
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Sitecore Apps Offer Mobile Customer Experience Analytics
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