Delving into Digital Marketing?: 5 Characteristics of a Good Content Creator

Thursday, March 13, 2014

5 Characteristics of a Good Content Creator

Do You Possess These Content Creation Traits?

Content creation is one of the most important aspects of effective marketing, whether it’s for clients, your company or your own personal brand. Content creation helps you reach a wide range of audiences, engage them on a personal level and offer them information that is useful to them. Content creation can also help you establish a relationship with your potential customers that lasts and incites loyalty. Once your content gets a reputation for its quality, your brand and company can rise to prominence in your industry.

You can see that content creation is important for your company and your brand, but the habits of good content creators can be difficult to adopt in our own creation practices. Here are a few tips for becoming a better content creator.

1. Manage Your Time

Content creation is time consuming; anyone who does it on a regular basis understands the amounts of time that must go into choosing a topic, doing research, acquiring sources and putting everything together in a well-written piece. Unfortunately, all of these demands on your time can make it difficult to manage from beginning to end.

The easiest way to ensure you aren’t spending too much time on one area of the content creation process is to set time limits for yourself. Have a set schedule when everything must be done so you don’t find yourself getting distracted and spending exorbitant amounts of time where it isn’t needed. When you have a deadline, it’s easier to manage your time and ensure that everything gets done within your set schedule.

2. Know the Industry

Another important part of being an effective content creator is to know the industry about which you are writing and who audience you are targeting. This means doing research about the latest developments in the field, trends and interests among the general audience, and the prevailing mood and attitude of industry insiders. Read blogs from industry experts and do extra research on topics you think will be most valuable to your readers. This helps you establish the correct context and tone, and keeps fresh, relevant and engaging topics in your blog for your readers.

3. Keep Your Writing Skills Fresh

When it comes time to create fresh content, one thing that can stand in your way is being out of practice. If you only actually write when it’s time to create a blog on a deadline, the likelihood that you’ll make simple mistakes, commit lapses in grammar and overlook misspellings is considerably higher. Keep your writing skills fresh by practicing a little every day, even if it’s just five or ten minutes of writing down a few general ideas that you have for blog topics. Making the effort to keep your writing skills fresh will benefit you greatly when it comes time to actually create the blogs that your audiences will see.

4. Think Like Your Audience

Writing for an audience of readers is challenging if you don’t know what they want to read or how they’ll approach the topic you’ve introduced. You must get into the minds of your readers, find out what they value, what information is most useful to them and how to deliver it in a way that will resonate. Study your brand’s buyer personas and look around at the writing styles of the most successful content creators in your industry.

5. Network, Network, Network

When it comes to your content creation process, having a strong network of industry insiders can help you immensely, especially when you’re curating content, finding new topics, and acquiring excellent sources around which you can build you blogs.

Additionally, networking is valuable when you want to expand your brand’s reach and offer help for other industry insiders. Creating content that your industry connections will then display on their own blogs will help reach a wider audience and give your brand a wider reach towards new audiences.

Content creation is rarely a simple task. The research, time and energy you must place into producing consistent and engaging content for your audiences can certainly be exhausting; but with a few reliable practices in place, you can travel an easier road with each and every blog and reap the benefits of more effective content creation practices in no time.