Some companies grasped the death of traditional advertising a long time ago. Way before brands took to Facebook and Twitter to commemorate Pearl Harbor with Spaghetti-Os, hijack a world leader’s death to promote a biopic or exploit a revolution to sell shoes, a few visionary companies saw the advent of TiVo and suspected the future might lie in a combination of product placement and short films.
James Brown, Clive Owen And BMW's Visionary Early Branded Content
Saturday, March 1, 2014
James Brown, Clive Owen And BMW's Visionary Early Branded Content
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment