Delving into Digital Marketing?: Don’t Waste Your Time with Native Advertising

It’s a brilliant piece of native advertising.

Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each.

The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history.

Next, you’re hit with the ultimate pairing sensation, as you imagine washing down these delicacies with a cold beer. Not just any beer, of course — a Guinness Extra Stout.

I don’t even like oysters, and this sounds amazing right now.

Where can you find out more about this native advertisement done right? You’ll have to read my latest column over at Say Daily:

Don’t Waste Your Time with Native Advertising (Do This Instead)

We’ll be talking about advertising strategies a lot this year here at Copyblogger and at New Rainmaker. There are tons of smart opportunities for writers, consultants and business owners — as long as you’re making smart choices with your investments of time and money. Stay tuned …