Wondering how to get the most out of Facebook’s new objective-focused ad tool? Do you think ‘advertise for conversions’ sounds awesome but aren’t entirely sure how to do it?
You’re not alone.
This article will get into how to optimize your ad based on the four objectives most businesses will be looking for: engagement, likes, clicks and conversions. I’ll give you the best practices for creating an ad, and then give you my recommended targeting strategy based on your objective.
Along the way I’ll touch on Facebook’s conversion tracking pixel (and how to implement it) as well as a short breakdown of the pricing and budgeting structure for Facebook Ads.
So let’s get started.
How to Optimize your Facebook Ad Based on Objective
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