Dare you. Go into your CFO’s office and ask her to quantify the returns on your company’s big data assets. You may very well come back with a bill.
That’s because while data storage is cheap and keeps getting cheaper, it still isn’t free. And usurping value from your “priceless asset” is a whole other story. It takes time, it costs money and requires talent that you may or may not employ or have access to.
Even if you have everything cued up and ready to go, by the time your insights are delivered, they’re probably old and based on only a sample of the available data. Some miraculous competitive advantage, huh?
Alpine Turns Big Data to a Priceless Asset - Fast #GigaOmLive
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