The Interactive Advertising Bureau (IAB) reported Tuesday that mobile advertising spending officially surged 111% percent in 2012. Ballooning to $3.4 billion last year, the IAB says 2012 marks the second consecutive year of dramatic mobile growth, according to coverage from AdWeek. A more mature ecosystem of mobile ad exchanges deserves at least some credit for [...]
Mobile Ad Spend Popped 111% in 2012
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