Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query.
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
Thursday, April 18, 2013
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
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