Mobile advertising has reached record levels in the United Kingdom. In 2012, mobile advertising spend tripled in the U.K., touching previously unheard of new heights in this fast-growing channel. Fueled by the ubiquity of smartphones and tablets UK mobile advertising grew a “staggering 148% year-on-year in 2012,” reports the U.K. Guardian today. Based on data [...]
IAB Says UK Mobile Advertising Reaches Record Levels
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