BIA/Kelsey‘s newest forecast published this week projects that U.S. social advertising revenues will continue to grow from $4.7 billion in 2012 to $11 billion in 2017. If the anticipated growth manifests, it will represent a compound annual growth rate of 18.6 percent. For now, display remains the dominant social ad unit, although native ad formats [...]
BIA/Kelsey: U.S. Social Ad Revenues May Reach $11 Billion by 2017
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