Social media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by […]
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This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie is a PR strategist, freelance writer and blogger. She has 15 years of hands-on experience in PR, working with some of the largest brands in the world to solopreneurs securing hundreds of speaking gigs, along with thousands of guest posts and media hits. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. +Maggie Patterson
Preparing for a Social Media Crisis by Maggie Patterson -Maximize Social Business
Preparing for a Social Media Crisis
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