Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Such marketing is particularly effective with Generation X. A study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […]
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This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law. Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties. Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. Ms. Hilfer graduated with honors from Yale College and Harvard Law School. She maintains her own practice and is Of Counsel to Collen IP.
Green Marketing: Be Careful What You Say by Kyle-Beth Hilfer -Maximize Social Business
Green Marketing: Be Careful What You Say
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