Now that’s better.
As recently as three years ago, Wendy’s digital strategy could be summed up in two words: virtually nonexistent. While rivals like Burger King were pushing the boundaries of digital marketing with the likes of “Subservient Chicken,” Wendy’s was sitting on the sidelines when it came to digital and social.
“Our digital program was a website, some emails and some display ads,” recalled Wendy’s Chief Marketing Officer Craig Bahner, during a visit with Ad Age to Facebook’s Menlo Park, Calif., headquarters.
Wendy's Has No Beef With Its Latest Creative Consultant -- Facebook
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