Monday, October 6, 2014

Gwyneth Paltrow's Goop Hires Former Martha Stewart Living CEO



Martha Stewart had some harsh words for Gwyneth Paltrow last month, telling Net-A-Porter’s Porter magazine that the actress — who founded her own website and lifestyle brand, Goop, in 2008 — should, more or less, shut up.


“She just needs to be quiet,” Ms. Stewart said, according to the New York Post. “She’s a movie star. If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.”


The remarks prompted media outlets to declare a war between the lifestyle gurus. Now Ms. Paltrow’s Goop has hired Lisa Gersh, the former president and CEO of Martha Stewart Living Omnimedia, or MSLO, to serve as its chief executive officer.


Continue reading at AdAge.com



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