Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry.
"Frankly, I think it’s getting absurd," he told the crowd at his company’s annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer."
His argument was that the smaller players only operate on the channel they serve. Seifert believes Sitecore’s comprehensive approach puts it among the marketing cloud superpowers — like Oracle and Adobe — that will thrive while smaller players fade away.
Discussion Point: Who'll Win the Digital Marketing Arms Race?
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