What’s New in Marketing for August 2014?

Our alerts and advice on the “must-know” developments in digital marketing

In August our two most significant alerts were about changes to the Facebook and Google algorithm – check these out in the sections on search and social media marketing below.

Now we’re into September we’re into the final build-up to our Digital Impact conference which is in central London on the 17th September.

We’re looking forward to meeting members at the event where we’ll show how to make a bigger impact with your digital marketing with in-depth case studies and workshops covering all the digital marketing techniques we cover in our monthly updates, that’s Digital Transformation, SEO, AdWords, Content, Social and Email marketing plus improving desktop and mobile experiences using CRO and analytics.

Strategy and planning

• What influences purchase of your product or service? – Our new infographic showing how your marketing communications should match your customer’s new buying decision journey

• How important are digital communications in 2014? – A new, free report on digital media and technology use


• Exploring alternative structures for better integrating digital marketing activity into your business -

Social media marketing

• 
  

  

  The latest changes to the Facebook algorithm – A Facebook notification on changes to how you share photos, clickbait and likegating on Facebook



• 
  

  

  Twitter Analytics now free to all users – Twitter Analytics became free in the last week of August



• 
  

  

  Google ends Authorship functionality – Google’s use of “rel=author” markup to stop but Google+ posts to continue featuring in search results

Search and content marketing

• Should you act on Google’s new HTTPS ranking signal? – A @SmartInsights alert explaining 5 reasons why migrating all site pages to HTTPS may be unnecessary right now


• Google AdWords changes match type criteria -


• Integrating social media and content marketing for Ecommerce – Examples and research showing why content marketing is now key for driving Ecommerce customer journeys


• Measuring content marketing ROI – An infographic summarising new research that shows 72% of brands don’t measure success

User experience, analytics and conversion optimisation

• Techniques to increase form conversion rates – Best practices from the 2014 Form Conversion Report


• Marketing Analytics techniques to increase sales – Three ways to use marketing analytics to increase sales


• What Makes Great Ecommerce Website Design? – Part 2: The Category Page – In Part Two of Jill Robb’s series of blog posts looking at the factors that help make different parts of an ecommerce websites more effective in experience, merchandising and SEO, I review examples of category pages.

Email marketing and CRM

• The Truth about Cart Abandonment - 10 tips to create an effective Cart Recovery Programme


• Email marketing should be much more than a newsletter – Are you using all the options for email marketing?


• 6 advanced KPIs for measuring email engagement – Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes

What’s New in Marketing for August 2014?