Monday, September 29, 2014

Microsoft plans flagship store blocks away from Apple’s flagship Fifth Avenue store

Microsoft plans flagship store blocks away from Apple’s flagship Fifth Avenue store

Above: A promotional photo of Microsoft's Boston retail store

Image Credit: Microsoft

Microsoft today announced plans to open a “flagship” store five blocks away from Apple’s flagship store on Fifth Ave in New York.


Microsoft says this is its “first flagship store.” The new location will “serve as the centerpiece of our Microsoft Stores experience,” Microsoft details.


Microsoft’s announcement of the new location reads a bit like a fairy tale:


This is a goal we’ve had since day one – we were only waiting for the right location. And now we have it. Our Fifth Avenue location will be much more than just a Microsoft Store. In addition to retail, there will be experiential space for Microsoft as a company to further engage with our customers and partners in new and innovative ways. This is an important milestone for Microsoft overall, our Stores team and millions of our current customers, as well as the millions to come. We could not be more excited to join one of the most visited streets in America.


More to follow.




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Microsoft plans flagship store blocks away from Apple’s flagship Fifth Avenue store

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