On a sunny September day at his sprawling Woodside, Calif., property, Larry Ellison was ready to talk marketing.
Just a few years ago, the thought of Mr. Ellison having such a conversation would have seemed nearly impossible. After all, he's the man who built Oracle into the world's second-largest software company by selling primarily to IT professionals. But over the past two-and-a-half years, Oracle has spent a reported $3 billion dollars buying up marketing-technology companies, a big bet on the direction of things to come.
"The CMO's role is going to be more important next year than it is this year, and more important the year after that," Mr. Ellison said.
Hey, CMO: Larry Ellison and Oracle Want Your Business
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