Later this year, Samsung will have an more prominent presence in New York City. A new office is under construction in the Meatpacking District that will be the new home for the company’s Brand Marketing Team. It will also be the location for Samsung to showcase its enterprise mobile solutions. The official name is the Marketing Center of Excellence and Enterprise Customer Briefing Center. Samsung’s digital, creative, and social media programs will be based out of this new office. The enterprise part of this office will have a focus on commercial customers. All of this is to guarantee a closer proximity to key customers.
Hit the break for the full press release.
Samsung to Open Marketing Center of Excellence and Enterprise Customer Briefing Center in Manhattan’s Meatpacking District
August 21, 2014RIDGEFIELD PARK, N.J.– Samsung today announced that the company has expanded its New York City presence and signed a lease with Taconic Investment Partners and Thor Equities for a 55,000 square foot property at 837 Washington Street, in the center of New York City’s Meatpacking District. The new facility will showcase the company’s full range of enterprise mobile solutions, and will serve as the home office for the company’s Brand Marketing Team. The Marketing Center of Excellence will lead the company’s digital, creative and social media programs while the Enterprise Customer Briefing Center will focus on serving New York commercial and institutional customers.
“Samsung is on the forefront of technology innovation, and just as we have grown our presence in Silicon Valley, expanding our presence in the New York area is an important next step for our company”
“Samsung is on the forefront of technology innovation, and just as we have grown our presence in Silicon Valley, expanding our presence in the New York area is an important next step for our company,” said Gregory Lee, president and CEO of Samsung Electronics North America. “The new, cutting-edge Samsung office in the Meatpacking District will help guarantee that our business is closer to some of our important customers, an innovation-minded workforce, and other key stakeholders for our businesses.”
Samsung has recently reinvested in its Dallas, TX facility and is nearing completion on a state-of-the-art research facility in Mountain View, CA and a regional headquarters office for its components business in San Jose, CA.
The 837 Washington Street location will be Samsung’s flagship Manhattan office and will play a central role in developing, attracting and retaining some of the best talent in New York City. The building is currently under construction and will open later this year.
Come comment on this article: Samsung opening office in New York City to house Brand Marketing Team and enterprise mobile solutions
Samsung opening office in New York City to house Brand Marketing Team and enterprise mobile solutions
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