It should be pretty clear by now that the process of marketing and creating content for customer experiences has changed. From the broad disruption of digital, to the more specific challenges of developing mobile experiences, to social and the puzzle that is still personalization — is it any wonder that more than 75 percent of marketers feel like marketing has changed more in the last two years than it has in the last 50?
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Writing an Agile, Scalable Marketing Future




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