When this accidental email from the photo service Shutterfly came through my friends' and colleagues' inboxes saying, "Congratulations on your new arrival" we all stopped and thought: Does Shutterfly know something we don't?
Though Twitter streams were quickly filled with the same sentiment (see a few of them below), one tweet shows the true impact of Shutterfly's mistake:
#Epicfail @Shutterfly! After 3 miscarriages & no babies, this email ripped me apart#ohip4ivf pic.twitter.com/zTViEWMFiC
— Sarah Robinson (@MrsARob) May 14, 2014
"Earlier this morning, we unintentionally sent out an email in error to some of our customers. We deeply apologize for this intrusion and any offense this may have caused," a spokeswoman from Shutterfly told Mashable. The company confirmed the email was sent to a "large group of costumers."
Shutterfly also issued an apology on twitter:
This morning, an email was sent unintentionally to some customers. We deeply apologize for any offense this may have caused. Read more...
— Shutterfly (@Shutterfly) May 14, 2014
But that was after Twitter users who received the email took to the platform to voice their opinions.
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Shutterfly Accidentally Congratulates a Ton of Customers for Having a Baby
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