Friday, May 23, 2014

Pantene Turns Product Protest Into Marketing Win

Over in Israel, 25% of women have curly hair and many of them use Pantene Perfect Curls hair cream to tame their manes. Due to a regional lineup change, Pantene stopped delivering the cream. Women were angry! incensed! Outraged! OK, maybe it wasn’t that bad but they did start a Facebook...


Please visit Marketing Land for the full article.




Pantene Turns Product Protest Into Marketing Win

No comments: