Sarah Judd Welch is the founder & head of community design + BD at Loyal where she designs communities for startups, brands, and Fortune 100s. I’ve never felt entirely comfortable defending my work in community. Yes, I’ll tell you about Return on Investments (ROI) all you want, but truly, community has much bigger ambitions. I spent the summer between middle school and high school busing from San Jose’s suburban edges to downtown where I spent my days tutoring students at the local elementary school in their worn down, gang ridden neighborhoods. What I remember most was learning the word “amor” and...
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Why the ROI of community doesn’t actually matter
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