I believe these things:
- The best content is content that people cherish, not content that people tolerate.
- The best content is content that people want, not content that companies think they need.
- The best content is content so useful that people would pay for it if you asked them to do so.
- The best content is a Youtility.
More and more corporations and individuals are starting to espouse and adopt this philosophy, to which I say “thank goodness” and “it’s about...
This Is The Usually Absent Secret Ingredient of Content Marketing
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