Millions of Americans are eagerly awaiting April 6, the season premiere of "Game of Thrones." Sprint thinks it can tap this same sort of mania in its ads.
On Monday evening, the third-place U.S. wireless carrier will unveil two national TV spots introducing a sprawling ensemble of characters, which Sprint hopes will carry on like a riveting TV episodes.
"It's the golden age of television -- broad stories that are told over time. What you really come to is the characters," said Mark Figliulo, CEO of Figliulo&Partners, which created the new spots. "We're bringing that to advertising."
Sprint Hopes to Create TV Magic -- With a Goth, Heidi and a Hamster
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