In Interactive Marketing, The Goalposts Always Move — And That’s Good

You may have heard murmurs about the newly released IBM study, “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” that came out last week. It was conducted by IBM’s Institute for Business Value and was based on in-person interviews with 500+ CMOs worldwide, delving…

Please visit Marketing Land for the full article.

In Interactive Marketing, The Goalposts Always Move — And That’s Good