Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers through fans of our brand.
Something that seems to get overlooked is the fact that influencers are everywhere. They are your brand’s best story tellers and can be employees of your brand who have yet to have a voice, the...
How Delta Used a Local Contest to Reach the Hearts of New Yorkers
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