Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of consumers, the money follows and flows like water. Case in point: Apple. On Friday, Yankee Group published the findings of a new survey indicating that Apple’s brand loyalty may be what determines the ultimate victor [...]
Who Are The Most Loyal Smartphone Owners?
Saturday, April 27, 2013
Who Are The Most Loyal Smartphone Owners?
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