Sunday, October 19, 2014
Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc.ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second...
Please visit Search Engine Land for the full article.
Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
User Experience and Persuasion
User Experience and Persuasion Roundtable
This event is now fully booked - if you would like to add you name to the waiting list please do so here. Should there be any cancellations we will be in touch.
Note: This event is exclusive to Econsultancy Enterprise subscribers.
The User Experience and Persuasion Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around User Experience and Persuasion.
Attendance is limited to 12 - 16 attendees, with discussion chaired and facilitated by Econsultancy to ensure all participants get the most from the session.
Agenda
The agenda for the day is very much driven by those attending - your priority areas and pain points.
Potential topics on User Experience and Persuasion will be added to the website shortly.
User Experience and Persuasion
User Experience and Persuasion
User Experience and Persuasion Roundtable
This event is now fully booked - if you would like to add you name to the waiting list please do so here. Should there be any cancellations we will be in touch.
Note: This event is exclusive to Econsultancy Enterprise subscribers.
The User Experience and Persuasion Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around User Experience and Persuasion.
Attendance is limited to 12 - 16 attendees, with discussion chaired and facilitated by Econsultancy to ensure all participants get the most from the session.
Agenda
The agenda for the day is very much driven by those attending - your priority areas and pain points.
Potential topics on User Experience and Persuasion will be added to the website shortly.
User Experience and Persuasion
Webinar: Digital Excellence - What It Is and How to Get There
The speed of change in technology has never been faster. Twenty years ago, ecommerce didn’t exist: this year, consumers will spend $1.5 trillion online. It has only been seven years since the first iPhone was released; yet in many markets today, more than three quarters of the population has a smartphone, using this as their key device for connecting to the internet.
So how do companies need to adapt to this rapid pace of change?
Join senior research analyst Andrew Warren-Payne, as he talks about the significance for companies in achieving digital excellence to get ahead. Using case studies and examples of best practice from around the world, he will explain the four key ingredients to achieving digital excellence and show that companies that get there outperform their peers on a number of fronts.
Time & Date:
Wednesday, 5 November 2014
1pm – 2pm GMT +8 (Singapore, Hong Kong, China) / 4pm – 5pm GMT +10 (Australia) / 12pm – 1pm GMT +7 (Bangkok, Jakarta) / 2pm – 3pm GMT +9 (Japan, Korea)
Webinar: Digital Excellence - What It Is and How to Get There
Amy Poehler Outtakes Are Marketing Gold for Old Navy
TV might be in a death spiral, but film is not dead. That was the statement from Old Navy's global CMO Ivan Wicksteed during his presentation on expanding the retailer's marketing through digital content at Ad Age's Digital Conference San Francisco. Mr. Wicksteed talked at length about how content works for Old Navy, and how he thinks content and programmatic will intersect in the future.
For the retailer's recent campaigns, including one featuring comedian Amy Poehler, content has played a central role in its marketing and is being sought out by consumers far more than traditional advertising. Some of the content working best for Old Navy are outtakes from Ms. Poehler's TV-commercial shoots. After his presentation, Mr. Wicksteed expanded on why Old Navy's content with Ms. Poehler is resonating better than the TV spots she appears in.
UPDATE: Creativity has outtakes of Amy Poehler channeling Judy Judy for her latest Old Navy spot.
Amy Poehler Outtakes Are Marketing Gold for Old Navy
Here Come the Men of Pinterest
Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.
But don't discount the growing group of men on the social pinboard, said Don Faul, head of operations at Pinterest, during an appearance at Ad Age's Digital Conference in San Francisco.
See more video from the conference right here, with Old Navy Global CMO Ivan Wicksteed talking about the value of outtakes from its TV campaign with Amy Poehler.
Here Come the Men of Pinterest
Mobile Marketing: The Week in Review
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
The trend of American advertisers adopting Location-Based Mobile advertising (LBM) is right in line with efforts taking place internationally.
Social media platform Pinterest has been around for a number of years and is perennially one of the top 10 most popular social media websites on the net. They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.
Eat your oatmeal. It’s good for you. Not to mention that now you can join the high tech world of augmented reality and take a wild selfie to grab extra goodies.
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last minute.
It’s the era of the selfie. Unfortunately. Yes, we’ve all seen the bad selfies people take in their bathrooms, the glare of the flash bouncing off the mirror so blindingly it makes us wonder if a comet just zoomed through the room. The selfie your friend posts from a local pub, two hours after she said she was too sick to go out. The selfies people take on an airplane when the oxygen masks have just been released — like, really? That’s what you’re interested in doing at this moment?
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Mobile Marketing: The Week in Review
Weekend Favs October Twelve
Weekend Favs October Twelve written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
photo credit: Keith Allison via photopin cc
Good stuff I found this week:
Five degrees – App that lets you make short, personal introduction videos – cool networking application
Funnel Optimizer – tool that lets you show subscribers a different call to action than sign up form
Qaster – tool that surfaces Q and A tweets for any search topic you supply
Weekend Favs October Twelve
#NHLFaceoff: The wait is over
The moment hockey fans have spent months waiting for is finally here. Tonight, the @NHL drops the puck on another season with the #NHLFaceoff. While the action plays out on the ice, follow along with the best hockey in the world on Twitter.
Join the hockey conversation
The best way to stay connected is to follow @NHL for highlights, score updates, analysis and behind-the-scenes photos and videos. You’ll also want to jump into the conversation with #NHL, #NHLFaceoff and matchup-specific hashtags, such as tonight’s opening slate of games: #TORvsMTL, #BOSvsPHI, #CGYvsVAN and #LAKvsSJS.
You can find all of the @NHL teams on Twitter here.
And you can find NHL players on Twitter here.
#IsItOctoberYet, a fan-generated hashtag, became a rallying cry for hockey fans everywhere awaiting the puck to drop on a new season. When the calendar flipped to October, @NHL posed a new question to hockey fans:
Follow @NHL official broadcasters for all the action on the ice
In Canada, Rogers (@Sportsnet) takes over the broadcasting rights for the @NHL. Tweet “@Sportsnet #schedule” to get an instant reply Tweet, then select your favorite team and download the entire NHL schedule on your phone, to never miss a moment. @Sportsnet will also send out one custom hockey highlight per day. Follow along with the @Sportsnet opening night conversation using the hashtag #PuckDrop.
In the U.S., hockey returns to NBC. Follow @NHLonNBC and @NBCSports to stay connected to the hockey action. Look out for custom videos, player selfies, #RivalryNight and visit the NBC NHL All Access site for all things social.
Most-followed and -mentioned NHL teams and players:
If it were solely up to Twitter followers, here’s how the top @NHL teams would rank:
And here are the most-followed @NHL players:
These were the most mentioned @NHL teams during the off-season (since July 1):
And these were the most mentioned @NHL players during the off-season (since July 1):
Join the conversation, cheer on your favorite @NHL teams and Tweet to @TwitterSports who you think will be the last @NHL team standing.
#NHLFaceoff: The wait is over
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