SDL says it has something better than "personalization" for marketers.
Calling it "context brokering," SDL says it now has the capabilities within its Customer Experience Cloud (CXC) offering to help businesses provide personal and contextualized interactive brand experiences for customers across all channels and devices. It does through its next release of SDL Web, the Web pillar of the CXC.
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SDL Boosts CX Cloud Offering with SDL Web
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