In case you haven’t noticed, professional network LinkedIn has added "content network" to its resume. To beef up that credit, the site has added a partners program to help companies create sponsored content.
Sponsored updates are LinkedIn native advertisements, where company created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners have been created – sponsored update partners and content partners.
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LinkedIn Adds Content Partners Program to Its Resume
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